Aiden's deep-sea fishing grew from years of building a business around commercial fishing, mainly for lobster, cod and mackerel. The son of a fisherman, Aiden's love of the sea began at a very young age. He started his fishing career at the age of fifteen and, a few years later, soon realized that it was not only necessary to land the "catch-of-the-day", but also to market it. This led him to launch his business of trucking fish door-to-door to regular customers.

Tourism in PEI was growing steadily in the mid fifties, and in order to diversify his business and share his love of the sea, Aiden decided to take the plunge. And so, in 1957 he purchased his first fishing boat (for $750) and began offering deep-sea-fishing excursions, two five hour trips per day.


A few years later, after returning from deep sea fishing, a customer asked Aiden if he had any cooked lobsters for sale. Aiden told him, "I will have some in about a half hour", and with a pot from the boat and a coleman stove, Aiden was pleased to see the customer happily departing the shanty with his box of steaming hot lobsters. And it was at this moment that the fish market, Doiron Fisheries, was born. Today, many loyal customers and numerous markets and restaurants rely on Doiron Fisheries for their "catch-of-the-day".


Tragically and, before his time, Aiden died in 2004. His wife, Bev, sons, Paul and Doug, and daughter, Cheryl, are directly involved in the management and operation of Doiron Fisheries and Aiden's Deep-Sea Fishing. His daughters Karen and Denise live within a few kilometers of the business and his son, Len, loves to visit PEI from his home in Massachusetts.